This project redefines Metro Transit’s brand identity following the loss in ridership during the Covid-19 pandemic. To address this, the new identity expresses a minimal and clean aesthetic reflecting efficiency and organization.
The type treatment, icons and pattern usage is modern but inviting, avoiding intimidation while reinforcing cleanliness. This brand assures riders of the reliability and safety of Metro Transit’s services.
Metro Transit is committed to delivering environmentally sustainable transportation choices that link people, jobs and community conveniently, consistently and safely. Metro Transit goes beyond the expectations of customers to deliver exceptionally comfortable and reliable service.
